Visit Royal Sutton Coldfield

Visit Royal Sutton Coldfield BID is the trading name of Sutton Coldfield Town Centre Business Improvement District (BID) which is a not for profit, limited by guarantee company working on behalf of 340 businesses to help make Sutton Coldfield a more vibrant town centre and a more desirable place to shop, visit, work, study and do business. Sutton Coldfield has had BID status for 15 years is 100% funded by local businesses through a levy on the individual business premises.

Welcome to Visit Royal Sutton Coldfield BID

Visit Royal Sutton Coldfield Business Improvement District (BID) has proudly supported our town centre for 15 years, since Sutton Coldfield first achieved BID status in 2011. We are an independent, not-for-profit, non-political, business-led organisation committed to creating a stronger, more vibrant trading environment for businesses in Sutton Coldfield town centre.

Supporting Business. Enhancing Place.

In many ways, we operate like a town centre management company — but with guaranteed funding and a clear mandate from local businesses. We deliver projects, initiatives and events that:Raise the profile of Sutton Coldfield

  • Increase footfall and boost local sales
  • Promote local businesses and services
  • Enhance the town as a place to shop, study, work and visit

Our work is shaped by the needs and priorities of the businesses we represent.